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FedEx

How I Led Phygital Product Design Experiences Replacing Courier Delivery & Pick Up Tool for 85K+

[Role] Senior UX designer, UX researcher
[Time] 2017 → 2024
[Team size] From 1 to 6+ designers at various stages
[Industry] Logistics

Overview

I built new, innovative mobile experiences that streamlined FedEx's delivery & pickup business operations and allowed new couriers across the globe to onboard with minimal device training.

Key outcomes

• Successfully launched critical device replacement across FedEx Express stations in 220+ countries
• Established design consistency across mobile app suite
• Educated developers to understand the daily life of the courier by running usability test research and prototypes through check rides with couriers in field
• Contributed towards scalability across FedEx's internal teams from design system foundation

5 minute read

Tactics Tools

Strategizing The Power of Numbers Through Statistics To Teach Players

[Role] Design lead, UX researcher
[Time] 2020 → 2025
[Team size] Designer + developer
[Industry] Gaming

Overview

tactics.tools is one of the most popular third party data sites for the Teamfight Tactics video game where I was responsible for the website's user experience and its brand identity.

Key outcomes

• Contributed to the overall website look & feel, logo, and brand identity
• Achieved high developer satisfaction through improved collaboration
• Designed features to grow website's 10M+ total visits & Patreon subscribers to 3K+
• Established meta for players to view a data compilation across all other third party TFT data websites as Wrapped's original designer [smile]

30 second click me

Costco Wholesale

How I Transformed Customer List Experiences and Enhanced An Enterprise Design System

[Role] Senior UX designer, UX researcher
[Time] 2024 → 2025
[Team size] Pivoted between 2 teams of 4 to 6 designers
[Industry] eCommerce

Overview

I led the research of Costco's wish lists for millions of customers, spearheading the future redesign to drive product recommendations and personalization across web and mobile. Also, I was responsible for writing internal design system documentation for cross-functional collaboration.

Key outcomes

• Led user research and conducted usability testing from built prototypes
• Presented stakeholder engagement through data-driven decisions
• Transformed idea into working MVP
• Built structured design system documentation using Storybook and internal tools

[Six fundamentals you can expect from me]

I'm curious and love learning.

Learning how to learn just rubs my brain in the right way.

(Like you being curious to see these.)

Design is storytelling.

Every product has a story behind it, and those stories connect people through a shared experience.

Give yourself room to play.

I believe it is important to get uncomfortable and become a novice again when you feel stuck to pick up new abilities.

Life is too short for bad matchups.

Just like learning a new game or a new skill, I figure out what is lacking.

Figuring out who's the beatdown.

Strategy is foundational.

The best design decisions start from the ground up with leadership collaboration.

We are all in this together.

Designers need to draw from and cultivate diverse interests than stick to voices who share similar backgrounds and demographics.

[Contributions to the community]

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Demetruis is pronounced /deh-MEE-true-UHS/.